Gerber Partners with Avametric to Unlock the Reality of 3D
Time-Tested AccuMark® to Create a New Dimension in Fashion
3D technology promises vast e fficiency gains in the design process and consumer shopping experience. Today, 3D technology is complex to implement and use. Additionally, there is a wide gap between 3D design and the actual manufactured product.The fashion industry spends billions of dollars annually on physical samples which slows down development and has a negative environmental impact. The majority of these samples could be produced digitally and Gerber Technology has made consistent investments to advance their industry leading AccuMark 3D to help their customers address this core challenge. And today at their ideation conference, Gerber unveils their advances and announces a major partnership with Avametric that positions the company to leap forward and create a whole new dimension in fashion. Gerber Technology, the world’s leading fashion technology company and Avametric, the industry leader in fabric simulation and 3D consumer applications are combining forces to offer the first end-to-end 3D platform, from consumer-facing virtual try-on applications to design, development and manufacturing. The joint 3D platform will provide highly realistic 3D simulations that can be used from consumer-side visualization all the way through production.
Avametric’s team is made up of experts from the technology, academic, retail and special effects industry, including 2 academy award winners and 6 PhDs. Their advanced simulation, combined with AccuMark’s fully integrated 2D and 3D applications, makes it the easiest to use 3D product on the market and, at the same time, the most sophisticated 3D simulation engine. Users will be able to move from 2D patterns to 3D digital samples that are production ready, which can result in a savings of up to 50 percent in time and cost.
“You may hear and see many other 3D products on the market” said Karsten Newbury, senior vice president and general manager of Gerber’s Software Solutions Group, “We hear from our customers that most of them are not actually using our competitors’ 3D products because they find them too difficult to use and don’t integrate well with a 2D workflow.”
“We are thrilled to be partnering with Gerber, said Ari Bloom, Avametric’s CEO. “As we explored our partnership options, we technically evaluated many of the top design and development products on the market. Ultimately we came to the conclusion that Gerber’s strategy and focus on 3D was based on accurate pattern data and on usability, and we believe this is the key to a scalability of applications that meet the core needs of the fashion industry.”
The two partners also have a shared long-term roadmap of providing 3D solutions which span the entire fashion development value chain. While Gerber has solutions focused on the design, sampling and manufacturing side of the value chain, Avametric already has consumer-facing virtual try-on applications that have drawn interest from some of the world’s leading fashion brands. Combined, they are the only provider of an integrated end-to-end 3D platform, and one that easily integrates with Gerber’s pervasive AccuMark 2D product.
Both company’s customers will benefit from the combination of skills and industry knowledge created by this partnership. The first commercially available application will be with the release of AccuMark V11.
About Gerber Technology
Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves 78,000 customers in 130 countries, including more than 100 Fortune 500 companies in apparel & accessories, home and leisure, transportation, packaging and sign & graphics. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China. (http://www.gerbertechnology.com)
Avametric is a San Francisco based, Khosla Ventures backed technology company that creates advanced 3D software for the global apparel industry (www.avametric.com). Their virtual fit technology has been used in web, mobile and AR applications by brands including Gap, Alternative Apparel, and Ann Taylor, The company was founded by Academy Award winning special effects experts and retail industry veterans and produces an eco-system of 3D software that enables 3D design & development through to consumer-facing virtual try-on applications.