PVH Will Label Men’s Dress Shirts with STANDARD 100 by OEKO-TEX®

PVH Will Label Men’s Dress Shirts with STANDARD 100 by OEKO-TEX®

Communicates corporate commitment to product safety, chemical management, and quality

Magazine for Textiles, Clothing, Leather and Technology

OEKO-TEX® has announced that PVH Corp. [NYSE: PVH], which has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world, will begin communicating its STANDARD 100 by OEKO-TEX® certification to consumers through a specially designed sewn in label. The label will be added to men’s dress shirt lines marketed under PVH’s iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, and ARROW brands, along with well-known designer brands licensed by PVH, the world’s largest dress shirt company. The OEKO-TEX® label will appear in more than 25 million garments to be sold in stores and online by major retailers in North America, such as Macy’s, Kohl’s, JCP, Belk, and Amazon.

“Our retailer customers are increasingly interested in providing consumers with dress shirts that are tested for harmful chemicals and considerately made,” said David Sirkin, President of the Dress Furnishings Group of PVH. “In addition, PVH, an industry leader in corporate responsibility, is committed to the responsible production of high quality products. The STANDARD 100 by OEKO-TEX® certification helps us address both of these goals within our dress shirt business and the sewn-in labels communicate this significant commitment to our consumers.”

These PVH dress shirt lines have been STANDARD 100 by OEKO-TEX® certified since 2011. The independent certification is an important tool PVH employs to attain the Responsible Chemical Management goals set forth in their Corporate Responsibility strategy.

Source: www.OEKO-TEX.com