Performance assurance program for textiles that look new for longer
Huntsman Textile Effects has further updated the High IQ® performance assurance scheme to help mills, brands and retailers meet consumer demand for textiles that stay looking newer for longer. The global leader in intelligent effects has extended the world’s only color retention program with High IQ® Lasting Color and Lasting Color eco, plus High IQ® Lasting White with cuttingedge fluorescent whitening agents and stain management technologies.
Consumers want garments that retain their new look through multiple home launderings. At the same time, there is a global call for more environmentally friendly textiles, produced with less water and energy. Alkaline washing powders, hard tap water and mechanical abrasion from washing machines and clothes driers can rapidly dull colored textiles, while everyday stains can leave whites looking dingy.
“With our High IQ® Lasting Color and High IQ® Lasting White programs, we offer brands, retailers and mills a way to achieve better economic and environmental sustainability. In today’s competitive global market, this means being able to cost-effectively produce fabrics that delight consumers with brilliant whites and vivid colors that stay and won’t wash away, backed by an assurance that they conform to stringent environmental standards,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Through the new High IQ® Lasting Color and updated High IQ® Lasting White programs, Huntsman Textile Effects helps consumers choose sustainable textile products that retain their vivid colors and bright whites to deliver a longer usable life. Only mills that meet Huntsman’s stringent requirements earn the right to use the High IQ® hang tags as point-of-sale product branding.
High IQ® Lasting Color: value through color performance The world’s only color retention scheme, High IQ® Lasting Color is powered by specially selected NOVACRON® dyes and lets mills produce fabrics that retain their exciting vibrant colors and dark shades even after repeated washing. Based on tests using EU and US home-laundering programs, High IQ® Lasting Color fabrics will not fade, and there is little risk of color staining on other garments during washing.
As an extension to this program, Huntsman is also introducing High IQ® Lasting Color eco for textiles produced with a minimal environmental footprint. It relies on Huntsman’s award-winning AVITERA® SE reactive dyes to reduce water and energy consumption by up to 50% compared to best-available technologies. Excellent washing-off performance shortens processing time and increases productivity.
High IQ® Lasting White: whites that stay and don’t fade away High IQ® Lasting White delivers very high and brilliant whites on cellulosic fibers, combining our latest generation of Fluorescent Whitening Agents under the well-known UVITEX® range with environmentfriendly fluorinated (C6) or non-fluorinated stain repel and release technologies. It is wash-fast in production and home laundering, even at high temperatures, and it resists and washes out household stains to ensure garments keep their newness for longer.
High IQ® Lasting White is ideal for ready-to-wear, business wear, underwear, casualwear and home textiles that need to withstand the rigors of everyday life and retain their brilliant whiteness.
Environmental sustainability The dyes in the High IQ® Lasting Color range and the technologies used to produce High IQ® Lasting White comply with the requirements of bluesign® , the Zero Discharge of Hazardous Chemicals Roadmap and the Restricted Substances Lists of the world’s most demanding global brands. Fabrics produced under Lasting Color or Lasting White are suitable for OEKO-TEX® Standard 100. Huntsman’s High IQ® global performance assurance program helps mills, brands and retailers produce high-performance textiles with enhanced comfort, sun protection, friction reduction and water repellence, in bright whites and color that lasts. The program is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects, the global leader in textile dyes and chemicals, to help mills improve their productivity and competitiveness.
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2016 revenues of approximately $10 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in approximately 30 countries and employ approximately 10,000 associates within our 4 distinct business divisions. For more information about Huntsman, please visit the company’s website at www.huntsman.com.
About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as durable water repellents, color fastness, sun protection or state-of-the-art dyes which reduce water and energy consumption.www.huntsman.com/textile_effects.
Forward-Looking Statements Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.