United Colors of Benetton’s Kids Spring 2018 collectionmarks a return to the brand’s origins – clean, essentialdesign, colours as key players and ”back to basic” style.
A modern and easy concept that is all about practicality, sense of colour and quality knitwear for all kids the world over. This cheerful fashion takes inspiration from American campus style, Breton stripes and the brand’s heritage to celebrate the global spirit that is United Colors of Benetton’s hallmark.
GIRLS – Here come the B girls, feminine, chic and colourful. They sport cotton minidresses, pair stretch joggers with colourful cotton knits (cardigans and crew necks with cables, tricot or inlays) or choose statement tees with logos and stars. There is endless ways to mix and match jeans and polo shirts in all colours of the rainbow for leisure time. The poppy print dresses and little fleece blazers are chic must haves.
These girls are always well-dressed – just change a piece, take off the sporty sweatshirt and add a floral shirt or a classic cut coat and a casual look becomes much smarter. Comfortable, smart polo shirts are must-haves, with their preppy look and colours and vintage embroidered logo that recall the Eighties.
Hooded puffer jackets, some doubleface, are also United Colors of Benetton musts: light and colourful, with star or polka dot prints, they’re just the thing against unpredictable spring weather until the first warm days. Jeans are plain, without rips or studs, and like all the collection, mark a return to a clean-cut style – straight lines and “delicate” washes with stone washed nuances on blue or sky blue denim.
BOYS – Boys also wear an age-appropriate mixable wardrobe, the look is mini-high school kids or little American college students!
Knits in yarn dyed cotton or merino wool have unfussy lines and regular fits. The perfect look combines polo shirts or floral or patterned shirts worn buttoned up or layered over slogan tees with regular fit stone washed blue jeans. The final touch for the little guys’ look is superlight puffer jackets in bright and fruity colours. The choice for a smart-casual style are chinos borrowed from their big brothers, dressed down with a hooded sweatshirt and a tee with slogans or prints, but also with polo or t-shirts to wear loose in sailor fashion!