Microban Launches Scentry Revive™

A Revolutionary Odor Neutralizer That Keeps Clothing Smelling Fresh For Up To 5 Wears Without Washing

 Magazine for Textiles, Clothing, Leather and Technology

Perfect for apparel, footwear linings, bedding and gear, Scentry Revive™ addresses industry need for long-lasting, proven, effective freshness between washes.

Introducing Scentry Revive™, a revolutionary new odor control technology that significantly reduces the need for laundering by maintaining its freshness through up to 50 home launderings.

Made for textiles ranging from workout clothes and footwear to athletic gear and bedding, Scentry Revive neutralizes body odor even after wear or use, allowing Scentry Revive’s apparel odor protection to last four to five consecutive wears and its footwear odor control protection up to one year. The product was designed to address the market need for a durable, high capacity and cost-effective between-wash odor control solution. The new technology directly benefits consumers by controlling “permastink” that can build up in polyester fabrics over time, especially items, like bedding, that cannot be washed as often.

With Scentry Revive, Microban® has applied our considerable expertise and scientific acumen to address this pervasive industry need head-on, creating such powerful freshness that even customers can smell the difference.” said Lisa Owen, vice president of global textiles, Microban.

Suitable for use in polyesters, Scentry Revive traps and neutralizes odor by permeating the fabric to form a protective barrier that eliminates odor as it comes into contact with the product. This first-to-market, patent-pending technology delivers brands unparalleled odor control effectiveness at an attractive price point.

Easily integrated into existing dyeing and finishing processes, Scentry Revive also delivers key sustainability benefits to buyers, including water and energy savings through the reduced need for laundering. Most significantly, because it prevents the odor build-up that causes consumers to discard apparel, footwear and gear prematurely, Scentry Revive effectively extends the usable life of any product treated with it, keeping items out of landfills.

Scentry Revive has undergone stringent and repeatable odor-panel testing and scientific analysis to prove its efficacy and is currently available through Microban and its distribution partners.

 “Scentry Revive offers consumers the ultimate in freedom and flexibility, allowing them to live more and wash less while enjoying the confidence that comes from guaranteed freshness and comfort,” added Owen. “We believe there will be great market demand for this product, and we are eager to start conversations with brands and manufacturers.”

Scentry Revive will have debut at Colorado July 23-26, 2018.

With high-profile brand partners, such including Calvin Klein®, Fila®, Teva®, Reebok®, Puma®, Terramar Sports®, New Balance®, Spanx®, Under Armour®/All Star Sports, Hook&Tackle®, Curad® and 5.11 Tactical® Microban’s portfolio of textile odor control technologies includes: AEGIS®, Scentry®, SilverShield® and ZPTech®.

Source: www.microban.com