There’s no mistaking that festive thrill in the air: this holiday season, H&M invites you to revel in the myriad joys of the season at the fictional Hotel Mauritz. A six-episode mini-series, directed by Matt Piedmont, all based in an irresistibly cosy alpine lodge filled with an extraordinary cast of stars, this is our mood-setting introduction to the wonder of winter.
And whether it’s after-dark designs – filled with luxurious flourishes and seductive flashes – or comfortable, homespun wardrobe delights you’re seeking as the holiday season gets under way, there’s plenty to dazzle in stores and online.
“H&M’s holiday collection is all about effortless sophistication. Our womenswear fashion is a particular highlight for me this year, with numerous cool, relaxed pieces that will take the panic out of party-dressing. As for menswear, the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.” Pernilla Wohlfahrt, H&M’s Design Director
For women, the focus is on effortlessly elegant pieces that semaphore relaxed glamour. Liquid tailoring in slick monochrome offers endless desk-to-disco possibilities, whether via a sleek tuxedo coat or a sophisticated pyjama combination. Romantic and intricately decorated knitwear sprinkled with pearls and beads turns show-stopping with a simple pair of coated skinny trousers. And lingerie elements add a sensual spin to supple satins and second-skin dresses.
Menswear has a refined, suave theme. Suiting is cut lean and designed to flatter, in smart charcoal and inky black. Shirting is another key focus, elevated with unique prints, while knitwear is rendered in a palette of classic, rusty reds and autumnal chestnuts.
Childrenswear has a fairy-tale aspect inspired by an enchanted forest. Filled with fantastic creatures and shimmering metallics, with hero pieces including the endlessly captivating tulle princess skirts for girls and graphic printed knits for boys, it’s a playful take on a magical season of style.