France Sports Apparel and Athletic Footwear Industry Grows 4 Percent to 6.68 Billion Euros Over the 12 Months Ending September 2018
Over the last 12 months ending September 2018, the France sports apparel and athletic footwear industry (excluding accessories) totaled 6.68 billion euros, a 4 percent increase over the same time period last year, according to global information company The NPD Group.
Sports market growth is well positioned leading into the holiday season, with third quarter (July-Sept.) growth increasing 4 percent. In the third quarter, athletic apparel sales increased by 3 percent, and athletic footwear sales increased 4 percent.
Over the past 12 months in France, 29 million pairs of sports shoes out of a total of 72 million pairs were purchased for use primarily or solely for sports, with sneakers representing three-quarters of growth in the market.
While sales for running shoes continue to grow, they’re selling slower than the average athletic shoe, with gym / fitness / workout, and multi-sport taking the lead.
Athletic apparel leads athletic footwear, with €3.4 billion in sales, but footwear is poised to catch up with apparel, according to David Richard, Sport France Director for The NPD Group.
What was the impact of Soccer World Cup in the Soccer footwear market?
There was no real impact on the market, but some brands managed to win share. The story is different for Apparel, as Soccer Apparel was worth more than three-quarters of Athletic Apparel growth. Without Soccer Apparel, Athletic Apparel would have been flat this quarter.
Nevertheless, other categories, including Swimwear, benefiting from a very hot summer are developing faster than the total market.
Expectations for the Holidays
For the shoe, the “retro” trend continues with leading brands capitalizing on consumer demands for retro looks.
“Shoes like Nike MK2 Tekno, Adidas Falcon, RS-O & RS-X from Puma, and Asics Hypergel Lite will join the best sellers of the main brands in France: Nike Max 270, Force I, Adidas Stan Smith, Converse All Star, Vans Old Skool, Puma Suede, Asics Quantum, New Balance 574, Fila Disruptor,” said David Richard.
For Apparel, retro/90’s style should remain a hot trend, and many fans are still looking for their “2 stars” jersey of the French Football team.
“Thanks in part to these trends, we can expect growth for the total sports market in France of 4 percent in 2018,” said David Richard.