Athletic Propulsion Labs (APL) launches its most sustainable shoe ever, utilizing Australian Merino Wool

Magazine for Textiles, Clothing, Leather and Technology

The APL TechLoom Breeze Merino Wool is the first-ever technical knit shoe to be certified by The Woolmark Company.

Athletic Propulsion Labs® (APL) is pleased to announce the launch of the APL TechLoom Breeze Merino Wool collection, its most sustainable and lightest running shoe to date. Each shoe features 80% Australian Merino wool, innovatively knitted with APL’s patented, stretch-rebound TechLoom upper. This unique combination delivers greater elasticity, strengthens the shoe and allows it to naturally hug the foot for maximum support, especially during performance and sports lifestyle activities.

The APL TechLoom Breeze Merino Wool collection forms part of APL’s Holiday 2018 Collection and is also the first technical-knit footwear to be certified by The Woolmark Company in the global market. More than two years in development, the certified Wool Rich Blend engineered knit is designed to keep its form and shape, using filament-wrapped wool yarns to strengthen and add resistance to prevent abrasion and extend wear. The running shoe utilizes the latest fully-fashioned knitting technology, meaning the shoe is knitted to its final shape, reducing the amount of wastage associated with regular cut-and-sew techniques. This innovative design also enhances wool’s natural breathability, as the technology allows for seamless design features such as breathable panels.

The new material features technically advanced stain and odor resistant yarns which also naturally regulate the temperature of the wearer’s foot. In addition, it employs a seamless rebound TechLoom Upper that moves with your feet, making the APL TechLoom Breeze Merino Wool sneaker a soft, lightweight and breathable shoe to wear year-round. 

APL’s lightest running shoe ever, the TechLoom Breeze also features an internal speed lacing system with exposed eyelets which holds your foot securely in place while allowing a full range of motion. Like all APL sneakers, the TechLoom Breeze Merino Wool also features APL’s proprietary Propelium™ technology, designed to maximize energy generation and provide superior comfort, alongside the new innovative upper.

APL Co-Founder Adam Goldston detailed: “We teamed up with The Woolmark Company to engineer and create our most sustainable shoe to date. The Woolmark Company is the world’s leader in Australian Merino wool, which is one of the world’s most resilient and incredible fibers.‎ After extensive collaboration and more than 18 months engineering and testing, we finally created the first technical-knit footwear to be certified by The Woolmark Company to be released on the global market which we couldn’t be more excited about. Australian Merino wool is a naturally sustainable super-fiber that helps protect against odor, is incredibly strong, yet is light enough to be worn during all of your workouts and has beautiful hand feel and texture. This is just the beginning of many more innovations to come from APL in the coming months and years.”

APL Co-Founder Ryan Goldston elaborated, explaining: “Weare extremely excited to introduce our Merino Wool TechLoom Breeze that we developed with The Woolmark Company. What makes this product truly unique is its luxurious feel thanks to the inclusion of 80% Merino wool yarn. But it also has amazing performance capabilities too. This is our most sustainable shoe yet and I’m confident that when our customers put on the shoes, they’ll be blown away by how light, comfortable and luxurious the shoes are.”

The Woolmark Company is the global authority on wool and operates a global fibre quality assurance scheme that guarantees fibre content and an assurance of quality. All products licensed to carry the iconic logo must be tested by independent authorised laboratories against a set of stringent specifications and test methods such as durability, colour fastness and fibre quality.

The APL TechLoom Breeze Merino Wool running shoecollection is the first launch in a series of long-term certified wool product collaborations between APL and The Woolmark Company. The shoe is available in both men’s and women’s sizes in Blush, Fatigue/White, Merino Grey/White, Navy/Parchment/White, Raindrop at