New digital highlights at DOMOTEX 2019

Magazine for Textiles, Clothing, Leather and Technology

DOMOTEX 2019 will be held by 11 – 14 January 2019 in Hannover, Germany.

In keeping with the CREATE’N’CONNECT keynote theme, DOMOTEX, the world’s leading trade fair for floor coverings, will be featuring digital tools for visualising and connecting carpets and other floor coverings. These new tools range from VR and AR applications and special visualisation options for the entire marketing mix to software that helps consumers in selecting the right patterns and products.

In keeping with its CREATE’N’CONNECT keynote theme, DOMOTEX 2019 will feature smart digital tools for visualizing, creating and connecting (“interweaving”) carpets and floor coverings. These advanced digital solutions include everything from VR and AR applications to specialized visualization technologies for the entire marketing mix, to software applications designed to help end customers select patterns and collections.

A prime example of these digital flooring solutions will be presented at the Framing Trends showcase in Hall 9 by Visionme. The young tech company from Langenhagen, Germany, will be unveiling the latest products in its “iunco” line. “We provide the full spectrum of digital products, including a material scanning service for the flooring industry,” explains CEO Florian Wenk. “Our portfolio ranges from 3D rendering and AR and VR solutions to our iunco AI app, which intelligently automates the process of selecting and cutting out floors, so users can quickly and easily superimpose a whole range of flooring products in a whole range of laying patterns.”

The iunco VR application enables users to lay virtual surfaces in photorealistic 3D environments in real time. The software computes and renders material characteristics and laying patterns in real time, allowing users to configure floor coverings and wall claddings quickly and without delay. With the iunco AR app, customers can use their smartphones to superimpose virtual floor coverings onto their real floors at home. The technology generates high-resolution textures and supports realistic, real-time light and shadow rendering. And because it is integrated into the iunco cloud, it can access and use all the textures, laying patterns and product information generated by the companion VR application. This dramatically reduces the number of physical samples and swatches vendors have to give to their customers (Hall 9, Stand S17).

With the “RoomVo” visualization technology by Leap Tools of Toronto, users can upload their own room photos directly to the websites of product manufacturers and retailers. No app installation or sign-in is required. Users simply upload their snaps and then start clicking to see how selected carpet tiles, floor planks and luxury vinyl tiles will look in the rooms they are redecorating. The AR platform can also be used on-site in retail stores, enabling customers to virtually try before they buy. “RoomVo is instantaneous and easy to use,” said Pawel Rajszel, co-founder and CEO of Leap Tools. “As a result, we are seeing shoppers make faster and more confident purchase decisions. We’re creating these tools right now to provide an unparalleled customer experience.” Leap Tools will be presenting the latest new variants of its products at DOMOTEX 2019 (Hall 12, Stand B62/1).

In a joint exhibition, ESIGN and Active Online will be presenting innovative visualisation software and data management solutions for the flooring industry. As part of its modular Interieur Studio Plattform 3.5, ESIGN will be introducing the first prototype of a new AI tool. With this tool, users can upload photos of their rooms and can instantly configure all available floor coverings. „Many of our clients wanted to be able to instantly see any type of flooring in a room context. This wish will now be coming true, says Frank Schmied, managing director of ESIGN Software GmbH. Another benefit: the AI module is directly connected to the materialo platform, thus allowing more than 100,000 floor covering products to be visualised in any type of photographic room representation. Furthermore, there will be AR and VR tools developed by Active online and new functions of the materialo data platform, which allow flooring manufacturers to upload product data automatically to their websites or online shops (Hall 12, Booth B58).

Photo: DOMOTEX 2018. © DOMOTEX, Company Deutsche Messe