This summer, GUESS launches an advertising campaign featuring GUESS models Gwen Van Meir, Mishel Gerzig and Arsenii Savitckii shot in the western Mojave Desert surrounded by Joshua Trees and iconic mountains in the distance.
Art directed by Paul Marciano, Chief Creative Officer for GUESS Inc., and lensed by photographer Tatiana Gerusova, the summer 2019 campaign captures the casual and carefree sensuality that embodies the spirit of the collection. The campaign follows three models wearing head-to-toe GUESS ensembles from the summer collection, embarking on a road trip through the desert seeking an unforgettable adventure. Photographed underneath the blazing hot sun against the earthy landscape, the GUESS Girls and Guy are captured embodying the true spirit of GUESS: sexy, young and adventurous.
The women’s wear delivery features an assortment of denim jeans, skirts, jackets, rompers and dresses in a mixture of light to dark washes in both distressed and non-distressed fits. Vibrant floral prints dominate the collection with teal and jaded green underlay, allowing the blooms to pop within each design. Faux leather leggings and moto jackets return this season for the GUESS Girl’s edgier side and are seen alongside a selection of graphic printed t-shirts that can be dressed up or dressed down. For men, distressed denim plays a prominent role in the delivery adding a bit of edge and is offered in a variety of silhouettes including shirts, jeans and jackets.
Look for these GUESS images beginning May 2019 at www.GUESS.com
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of February 2, 2019, the Company directly operated 1,161 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 558 additional retail stores worldwide. As of February 2, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide.
Photo: Introducing the GUESS Summer 2019 Advertising Campaign (Photo: Business Wire)