New Department Head for Apparel
In May, Stefan Lörke (52) joined VAUDE as head of the apparel division. In this position, he is responsible for product management and technology for all of the company’s apparel lines. VAUDE has gained a true professional in Stefan Lörke, one who combines many years of experience in the outdoor industry and in sports retail. He succeeds Aaron Bittner, who successfully managed the division for four years and left the company after more than 10 years to take on new professional challenges.
Stefan Lörke (Foto: Vaude)
Stefan Lörke has years of experience in leading positions in product management and product marketing in the outdoor industry. Previous positions include director of the international business unit Outdoor Apparel at Adidas and Head of Product Management at Schöffel. In addition, he has many years of experience with leading sports retailers such as Engelhorn and Sport Scheck.
In his new position at VAUDE, Stefan Lörke heads a team of 17 product managers and technicians. He combines his profound textile expertise with a great passion for outdoor products and sustainability. “VAUDE is facing up to today’s challenges and is active on a number of issues, including counteracting both climate change and the poor use of resources. Meeting these demands in functional outdoor and bike apparel and finding innovative solutions is a challenge that I find both exciting and motivating. As a pioneer, VAUDE bears a very high degree of competence as well as an enormous potential for innovation in these areas. I’m really looking forward to the challenge,” said Stefan Lörke. Mr. Lörke’s love of sports has shaped his professional and private life, with mountain biking, climbing, hiking and skiing at the top of his agenda.
“Stefan Lörke has a wealth of experience in the outdoor industry. As a professional, he is just as familiar with the global textile economy chain for functional textiles as he is with the international outdoor market. Not only does he have a high level of technical and strategic competence, he also embodies our values. We are very much looking forward to working together,” said Uwe Gottschalk, Head of Products at VAUDE.