THE LYCRA COMPANY INTRODUCES NEW LYCRA® ECOMADE FIBRE AS A SUSTAINABILE DENIM SOLUTION AT KINGPINS AMSTERDAM

Magazine for Textiles, Clothing, Leather and Technology

The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.

LYCRA® EcoMade fibre offers the same lasting comfort, fit and freedom of movement as the original LYCRA® fibre, but is made with waste collected at the company’s manufacturing sites and blended with virgin fibre at specific concentrations. This reduces waste and puts it back into production.

“A recent study* showed that two out of three respondents thought sustainability is one of the top three issues impacting our world today, and over 50% said they wanted to improve their footprint in the area of textile and apparel waste,” said Jean Hegedus, sustainability director. “Our EcoMade solutions will help our customers meet the consumer’s need for more sustainable apparel.”

Product Sustainability is one of the three interdependent pillars in The LYCRA Company’s Planet Agenda, which also includes Corporate Responsibility and Manufacturing Excellence. This framework represents the company’s commitment to developing products and technologies that minimize its environmental footprint, enhancing the performance of its customers’ offerings, and safeguarding the health and safety of its employees and the communities where they work.

“We believe sustainability is a journey of continuous improvement that touches every aspect of our business, from reducing energy, water usage and waste at our sites to developing new products with excellent performance and a smaller footprint.” said Hegedus. “As part of our ongoing commitment to sustainability we have also set a goal to convert the vast majority of our COOLMAX® and THERMOLITE® fiber business to EcoMade (post-consumer recycled) versions by 2021.”

Invited trade show guests are welcome to visit The LYCRA Company stand to see its latest innovations for denim designed with sustainability in mind. Kingpins will take place October 23-24 at The Gashouder Building, Westergasfabriek in Amsterdam. Hours are Wednesday from 10 a.m.-6 p.m. and Thursday from 10 a.m.-5 p.m. For more show information, visit kingpinsshow.com/Amsterdam.

To learn more about The LYCRA Company’s Planet Agenda and sustainable products like LYCRA® EcoMade technology, go to LYCRA.com/sustainability.

 

About The LYCRA Company

The LYCRA Company innovates and produces fibre and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA®T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fibre. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA® is a trademark of The LYCRA Company.

* Source:  Refinery29 Intelligence Sustainability Study June 2019, Mad Chatter Panel, n-558 W18+