PUMA LAUNCHES ITS FIRST-EVER SMARTWATCH ON TOP OF THE EMPIRE STATE BUILDING

Magazine for Textiles, Clothing, Leather and Technology

The sports brand organized the highest training in NYC to present its award-winning smartwatch

Global sports brand PUMA organized the highest training in NYC” yesterday on the Empire State Building’s 86th Floor Observatory to present its first-ever and award-winning smartwatch. During the early hours of the morning, the night sky was illuminated with PUMA’s signature fizzy yellow color to welcome guest. The iconic landmark hosted a HIIT style workout for 75 guests that included press, influencers and athletes, all wearing their PUMA Smartwatches for the first time to test its key benefits, one being the PUMATrac app.

Available today, PUMA’s first-ever Smartwatch is powered with Wear OS by Google™ technology and equipped with the Qualcomm® Snapdragon Wear 3100™ platform. Debuted at the IFA consumer electronics trade show in early September, this new smartwatch has already won multiple awards from tech and industry publications.

Designed to help athletes train, stay motivated, track goals and connect with others while on the go, the new PUMA Smartwatch is one of the lightest Wear OS smartwatches in the market. Bringing the best of sports lifestyle and technology together, it is expertly designed to look and feel good, with a cut-out nylon and aluminum case that delivers an ultra-lightweight fit. A textured silicone strap provides grip and breathability to minimize sweat while on the go. Available in three fashion-forward colorways, the PUMA Smartwatch easily transitions from the gym to the street, proving that the best workout doesn’t have to look boring.

Runs can be traced by PUMA’s recently released PUMATRAC watch app on Wear OS by Google, which is a companion to the popular, free mobile fitness app PUMATRAC. Tracking of outdoor and indoor runs, with continuous measurement of distance, time, heart rate, and calories make it easy to see if your runs are in your ideal range. Leave your phone at home and go for a run, your watch does the rest for you.

PUMA Smartwatch users can also choose from several interactive dial options, like the “Scorecard” dial which displays time, date and heart rate, and gives the ability for users to customize the information they can quickly view at a glance. “Reach” fills the watch face with green cells (an iconic brand detail) as you get closer to your daily activity goal, while “Heartrate” reflects the speed of your heartrate with a colorful wavelength. Finally, “Bounce” features a springing soccer/football or basketball (user’s choice) that displays data. Users can also upload photos from Facebook or Instagram accounts to display straight on their smartwatch—another way to personalize and stay connected… and most importantly, stay competitive.

The PUMA Smartwatch retails for $275 and is available for sale on puma.com and select retailers globally.

 

Source: www.PUMA.com