H&M’S CONSCIOUS EXCLUSIVE SS20 COLLECTION HAS CIRCULAR INNOVATION AT ITS HEART

Magazine for Textiles, Clothing, Leather and Technology

H&M’s Conscious Exclusive collection returns for SS20 infused with the glamour of the Golden Age of train travel while taking circularity as its philosophy. Alongside a host of sustainable processes and innovative fabrications, the collection is inspired by Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte d’Azur in the 1920s. Bringing together flamboyant evening gowns and gauzy day dresses, the collection features new sustainably sourced materials such as CIRCULOSE®, a natural material produced from recycled textiles and RENU(TM), a high-quality recycled polyester, as well as leftover stock fabrics from previous collections.

The SS20 Conscious Exclusive collection will be available in selected stores and online at Hm.com from March 26, 2020.

Source: H&M