Fred Segal brings select styles from Unreal Fields to first L.A pop-up experience
Unreal Fields, the Lisbon-based contemporary footwear brand and iconic, experiential retailer Fred Segal are excited to announce their first curated collaboration at Fred Segal’s flagship location at 8500 Sunset Boulevard in Los Angeles, CA through May 31, 2020.
Bringing their unique Portuguese style to L.A, Unreal Fields will showcase a limited curated selection from both FW19 and SS20. Selected pieces from the two unique collections establish the Unreal Fields aesthetic. Playful, creative designs for the strong, modern style-setter, made for the everyday, designed to leave an impact.
“Since we first launched Unreal Fields, the reception from the LA market has been huge,” said Inês Lebre, CEO and Founder, Unreal Fields. “With our debut at Fred Segal Sunset, we will give our customers the chance to be closer to Lisbon and our locally-made designs. Our passionate women-led team couldn’t be more excited to team up with Fred Segal, an unquestionably unique shop in the LA scene that shares our passion for handcrafted contemporary designs.”
Fall/Winter mixes mediums, midi boots and creepers using Italian sourced metallic leather with acrylic midi heels to create a bold fashion statement. Spring/Summer takes a softer tone and the use of pattern, which takes its inspiration from a warmer more muted hue, is perfect for the upcoming warmer months. Coming to L.A for the first time, Unreal Fields has already been embraced by the L.A fashion scene via online availability but is excited to offer the first in-store experience at the iconic Fred Segal Sunset.
“Fred Segal is known as a purveyor of eclectic LA style and culture but as a global retailer, we want to introduce emerging brands from around the world,” said Ashley Petrie, Vice President of women’s merchandising at Fred Segal. “Unreal Fields shares our commitment to supporting local designers so we’re excited to bring the style of Lisbon to LA.”
About FRED SEGAL®
FRED SEGAL opened its doors in 1961, debuting fashion?denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. As a unique retailer that offers an effortless, lifestyle experience inspired by the free-spirited style of Los Angeles, FRED SEGAL which has been called the “ultimate retail treasure hunt,” has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades. Today, FRED SEGAL, which is owned by Global Icons, offers a curated and refreshing selection of new brands together with food and pop culture experiences.
About Unreal Fields
Unreal Fields is a Portuguese-based footwear brand founded and based in Lisbon. Footwear focused on creativity and unique, innovative designs. Unreal fields are entirely women-owned, lead, and run, the company stands to support the local market by bringing local talents to a global stage, through partnerships with local designers and manufacturers, by sourcing materials locally and having the shoes handcrafted by local artisans.
Unreal Fields is proud to represent inclusivity, interaction, and timelessly eccentric footwear.
During March, UF founder Ines Lebre will be in L.A and will be spending time in-store, so you may get the chance to meet her and get to know the Unreal Fields brand on a more personal level.