and the Nike App are Going Bilingual in the United States

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Nike is launching a Spanish language option on and on the Nike App in the United States.

The update serves the Latinx community and Spanish speakers with greater specificity across online shopping, the many benefits of Nike membership and in-app content. The option further broadens the personalized experience of Nike digital platforms all over the world.

“We have such a strong connection to our Latinx communities, and we want to make sure that they continue to feel that in their experiences across our digital channels,” says Nicole Otto, VP/GM of Nike Direct North America. “This is the first step in our journey to bring better Latinx representation into Nike’s full ecosystem of sport and wellness — from their experience shopping for Nike products online to the at-home workouts and wellness tips we offer through our Nike trainers.”