Sports company PUMA has given the children of its employees a starring role in the video for the new “Back to School” campaign for its Accessories business, to promote the company’s latest backpack styles.
As the COVID-19 pandemic has made professional studio shoots very difficult, PUMA asked employees around the world to send in home-made videos, showing their children with the new backpacks. The result is an upbeat video, which captures the joy of the first day back at school.
“When COVID-19 hit in March, we had to think outside the box,” said Daniela Molin, General Manager of PUMA’s Accessories business unit. “As many families were looking for activities to do with their children during the lockdown.”
PUMA’s highly practical AW20 backpacks come in striking color combinations and with bold logos. The PUMA Phase backpack has a two-way zip opening for the main compartment, a zip opening for the front pocket, and a convenient mesh side pocket.
The cool PUMA Academy backpack has more features, such as two mesh pockets on the sides, and an elastic lining compartment inside the main compartment. Both backpacks have adjustable and padded shoulder straps, with a reflective PUMA Cat-branded loop.
The video will make its debut on social media, on PUMA.com and in PUMA stores around the world on August 1, 2020.