DUA LIPA’S FIRST SOLO CAMPAIGN WITH PUMA FOR THE RELEASE OF THE MAYZE SNEAKER

Magazine for Textiles, Clothing, Leather and Technology

Sports company PUMA released their first campaign with global pop star Dua Lipa shot by fashion photographer Mario Sorrenti. Dua Lipa wears the latest sneaker, Mayze—a PUMA design, with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign, Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets, and later on the way to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics. The design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in the heel, and a heel tab. While the upper is a combination of the brand’s leather construction from classic models.

Mayze is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. 

Step into the spotlight with the Mayze when it drops on PUMA.com, PUMA stores, and select retailers on April 7th, 2021.

 

Source: puma.com