Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, accessories, footwear, and within its new Pure Jewel and Design Lab sectors.

Reuniting the fashion and jewellery community with an international showcase of Spring/Summer 2023 collections, Pure London has been renowned globally as the most inspirational and trend-led UK fashion trade show for over 25 years. The buzz of the show floor will come alive again with much-loved brands and designers making a welcome return including One Hundred Stars, Vilagallo, Brodie Cashmere, Onjenu, Rino & Pelle, Yerse, POM Amsterdam, Lily & Me, Bl^nk, Jayley, Alpe, Bibi Bijoux, as well as new brands KAN, Daska, Henriette Steffenson, Cotswold Knit, Pantee, Dear Denier, Boyari, Panos Emporio, and La Fee Maraboutee. Godske brands to look out for include Gomaye, Sunday, Habella, Icona, Normann, Frandsen, Noen, Que, That’s Me, Tia, Molly Jo, and Robell.

Launching with a strong international programme including 33 agents around the world and partnerships with organisations such as Business France, M Promotion from Poland and AVECAL from Spain, visitors will discover a host of new European and international designers and brands including Art Love, Shan-Shan, Palme, Zen Ethic, Rene Derhy from France, Nudyness, Vicher and I LOVE GRAIN from Poland, and footwear brands Papucei and Cristina Bacio from Romania.

From Spain comes the bright and colourful Elhea, Yerse and Sonatachic, while from further afield Australian brands include The Italian Closet, which specialises in elegant silk, linen and cotton, and Tale the Label offering timeless Australian luxury womenswear.  From Peru, and funded by government body Prom Peru, visitors will be introduced to the beautiful lounge and nightwear brand inBLOOM, combining elegance, comfort, and a passion for high quality sustainably and ethically produced fabrics.

The newly launched Pure Jewel, an exclusive area located in the heart of the show for fine and precious jewellery curated by Pure London Event Director Gloria Sandrucci and Andrew Martyniuk, will showcase fine and precious jewellery, silver jewellery, and branded jewellery from across the world with a focus on contemporary, ethical, and sustainable designers. In partnership with key industry associations such as the NAJ, Pure Jewel features its own beautifully curated space featuring incredible up and coming and established designers such as Georgia Wang, Cartergore, Kitty Joyas, Love Memories, Silver Kings, and so many more.

From raw materials, fabrics trims, and packaging, all the way through to contract manufacturers offering in house design services, Pure Origin brings the inspiration and tools together in one exciting destination to allow buyers and designers to be inspired and then bring their own collections and ranges to life. From Peru to Nepal, India to the UAE, Turkey to North Macedonia and back to the UK, Pure Origin brings diverse international manufacturers and unprecedented choice of fabrics together for the UK fashion community to responsibly source and create their next collections and best-selling ranges.


Source and Images:  www.purelondon.com

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