Pig and Hen

The first combined Pure London x JATC show, The London Festival of Fashion, taking place on the 11th – 13th of February 2024 at Olympia London, is set to showcase a stunning variety of jewellery, from fashion and statement pieces to semi-precious stones and gold-plated designs in the show’s fastest growing destination.

Buyers will be wowed by the enlarged Jewellery destination, which can be found in the Grand Hall Gallery and will feature trendsetting suppliers of wholesale fashion and fine jewellery including British and international brands, Pig and Hen, Sibilia, Narratives The Line, FL Private Collection by Fotini Liami, Amorcito Jewellery, Sonata, Love Rocks and Studio Lia Etoile.

Pig & Hen is a bold and refined Dutch brand that combines sustainability with unique design. Handmade jewellery is crafted in Amsterdam from made-to-last premium marine rope, stainless steel, gemstones and precious metals. Inspiration is taken from the rugged and enduring nature of the materials which gives the collection its signature style. Handmade in Buenos Aires, Argentina Sibilia is a modern line of brass jewellery and home accessories. Hailing from the Abasto district, famous for its tango and filigrana, the line invokes pre-Columbian art and culture, combining it with artisanal wisdom to produce dramatic, hand-moulded pieces created with passion and magic.

Visitors will also discover the collection from Narratives The Line, a bold, bright and celebratory range of jewellery and scarves that mixes materials and techniques.  The iconic resin bangles will be joined by playful earrings and statement necklaces. Vanessa Murnane is the sole designer of the fashion, demi-fine, and fine jewellery collection Amorcito, which stands out for its use of natural gemstones effortlessly combined with beautiful metals. Designer Fotini Liami creates a collection of elegant and delicate jewellery, inspired by Ancient Greece, her travels and the exploration of new materials.

Spanish, Studio Lia Etoile follows two distinct styles, geometric patterns using acrylic and elegant bead embroidery to create standout earrings, brooches, necklaces, hair accessories, and bracelets. Also from Spain is the extensive Sonata collection, which features on-trend fashion jewellery.

Returning favourite, LoveRocks is the latest premium creation from Michael Waterman who is a legend of the fashion jewellery industry most famous for launching the iconic Mikey jewellery collection.  LoveRocks is an eclectic collection ranging from cutting-edge glamour, cool contemporary, boho festivals to timeless classics with a twist. 

Juls Dawson, Creative Director, JATC says, “Jewellery is the fastest growing destination at Pure London x JATC and as a result, the array of brands in fine and fashion jewellery we can host is truly exciting. Buyers are going to delight in the variety, style and volume of brands available to them and following JATC’s specific handwriting, the set-up and placement are going to make the buying experience streamlined and cohesive mirroring the flow of the retail environment. We are in the early stages of the sales process so watch this space for a raft of brands to be confirmed in the coming weeks!”

Pure London x JATC, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at Olympia London, presenting a curated selection of over 300 brands.  Scoop International will also take place on the 11th-13th of February 2024 at Olympia West.


For further information on Pure London x JATC please visit www.purelondon.com.


About Hyve 

Hyve delivers game-changing impact for people, businesses and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and is using cutting-edge technology and data to amplify their transformative potential. Hyve’s retail fashion portfolio includes Pure London, Scoop International, Just Around The Corner and Source Fashion which take place twice a year at Olympia and Moda which takes place at Spring Fair and Autumn Fair at the National Exhibition Centre Birmingham.


Source and Images: www.goodresults.co.uk

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