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PUMA reveals SHAPELUXE: A collection that celebrates the inspiring women of the PUMA fam

  • PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
  • The SHAPELUXE training collection features innovative, high-performance pieces that seamlessly move with you using LYCRA® ADAPTIV fiber.

PUMA is celebrating women who defy expectations and control their own narratives with the launch of a new training collection, SHAPELUXE.

SHAPELUXE is designed to move with you for unrestricted movement, no matter your physical ability, body shape, or identity, and is made to encourage you to be your authentic self.

The form-fitting pieces are built for a second-skin feel, using PUMA’s innovative LYCRA® ADAPTIV fiber to seamlessly support your body. The new LYCRA® ADAPTIV fiber is engineered to deliver sculpting and support whilst being stretchy, breathable, and comfortable.

To bring the collection to life this International Women’s Day, PUMA will share the inspiring story of its employees and the wider PUMA fam from across the globe, each sharing how they found confidence through the power of movement.

To find out more about their stories, follow @pumatraining on Instagram.

The PUMA SHAPELUXE training collection includes:

  • Move SHAPELUXE Bra [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: low support bra with engineered support
  • SHAPELUXE Seamless Tight [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: high waist fit, full length with engineered support
  • 4Keeps SHAPELUXE Bra [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: medium support, thin racerback silo with a seamless waistband
  • SHAPELUXE Seamless Short Tight [available in four colorways: PUMA Black, Lime Pow, Gamet Rose, and Teak]: 6” inseam with high waist fit and engineered sculpting

Shop the full PUMA SHAPELUXE collection from Friday 1 March in selected retailers, in-store, and on puma.com. To find out more follow @pumatraining on Instagram.

 

LYCRA® is a trademark of The LYCRA Company.

 

Source: https://eu.puma.com/

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